Located in Oslo, Norway, The Granittrock two day festival is a fun and very clean family festival with a zero tolerance to alcohol and drugs.
Granittrock is a non-profit organization run on a voluntary basis and therefore relies entirely on fantastic volunteers to have the opportunity to organize free concerts for music lovers of all ages.
The Granittrock Festival had been running over 10 years and ATD Events was called in to has assist the festival in increasing their portfolio with some of the worlds biggest clients and also visitors to the festival itself.
One of the key selling points for brands was a unique opportunity to not only advertise on the screens but also have brand interaction with the audience at ground level.
Granittrock has a long tradition of hiring local artists. They deserve a stage for their talent, and Granite Rock is a festival for the entire Groruddalen.
Last year it smelt good when Haugenstua man Kenneth Engebretsen and Ellingsrud patriots Jonas Benyoub went on stage, and this year another Haugenstua boy is going to enthrall the audience. Namely "Britz". In addition to local votes, both Swede Jireel and British B Young are on the program list this year. Jireel is the voice behind the hit songs "Här & Nu" and "Cataleya". The latter has over 20 million views on Spotify.