ATD Messaging Technology
ATD International recognised early on that big data and analytics have forever changed the way results are measured and strategies adjusted to optimize a marketing mix. As companies recently adopted the use of analytics to measure and benchmark performance, something wonderful appeared in the data, the conversion rate. The conversion rate is a measurement of how many times a marketing medium is viewed by potential consumers vs. how many of those views resulted in the completion of a goal, such as a sale. With the conversion rate, advertisers can now measure the effectiveness of specific media campaigns and make adjustments to improve marketing strategies and increase ROI.